Over two months, meet artists, build context, and visit Beeple’s studio with 100 collectors.
Want the shape of the program first? See the 8-week calendar.
Collecting does not begin with mastering the technology.
It begins with discovering art you care about.
101 is built for that moment: enough structure to orient you, enough access to make it real, and enough space to ask your own questions.
What you leave with
What does the community and calendar actually feel like?
For two months, access selected parts of the 100 collectors community: conversations, briefings, discoveries, and collector perspectives, alongside your own 101 cohort. You will also be invited to a selected IRL experience connected to the digital art calendar.
Who is making the work, and how do they think?
Meet the people shaping the space through a live conversation with a leading digital artist. Not a lecture. A conversation.
What is happening in digital art, and what matters?
Start with the landscape: artists, platforms, exhibitions, collecting formats, cultural signals, and what is actually worth paying attention to. Includes guides on the basics, ownership, living with digital art, and where to begin.
Am I ready to collect, and what should I do next?
By the end, you should have a clearer sense of what you like, who you want to follow, what questions to ask, and whether you are ready to collect. We will help you think through what comes next.
You already know enough.
You just need a clearer map, better references, and a first sense of who is in the room.
Program details may be updated as the cohort takes shape. Final session times will be shared after enrollment, based on participants' locations.
Who it is for
You already collect contemporary art and keep wondering what is happening digitally.
You are beginning to collect and want to build your eye before building a collection.
You work around technology, creativity, or innovation, and have been curious about collecting for a while.
You simply saw a digital artwork you loved and thought: where do I actually begin?
Already collecting digital art?
If you are already active in digital art and looking for the full 100 collectors network, you can start with a collector introduction instead.
How 101 unfolds
Every 101 cohort follows the art calendar, so the artists, encounters and IRL experiences change with each edition.
Apply, enroll, and get set up.
Meet your cohort. Get your bearings. Start discovering artists, practices, and the digital art landscape.
Go deeper. Meet artists and collectors. Experience the ecosystem from the inside.
Decide what comes next.
Questions you might have
No. You do not need a wallet, crypto, or previous knowledge of digital art. If those things become relevant, we will explain them without assuming you already understand them.
No. NFTs are one part of the history and infrastructure around digital art, but 101 looks at the wider field: artists, practices, ownership models, display, collecting formats, and the questions collectors should ask today.
No. 101 is a two-month cohort designed as a starting point. At the end, you can stop there or, if it makes sense for you, continue into 100 collectors.
Yes. If you decide to join 100 collectors within 30 days after completing 101, your 250€ 101 fee is credited toward your first annual membership. The credit applies to the first annual membership only and is not refundable or transferable.
Yes. The core program is accessible online. Selected physical experiences are additional opportunities for those able to attend.
You will still be able to follow the program and stay connected to the cohort. Sessions are recorded, so missing one should not mean losing the thread.
Yes and no. If you are curious about digital art and want a clearer way in, the door is open. Some people in 101 may already collect contemporary art, photography, editions, or design. Others may be at the beginning of their collecting journey. What matters is curiosity, seriousness, and a desire to understand the field beyond hype or speculation.